Where Can I run Google Ads for Online Casino

In the world of online gambling, advertising plays a crucial role in driving traffic and attracting new players. However, with varying laws and regulations across the globe, it’s essential for online casino operators and gambling marketers to understand where Google Ads for gambling are allowed—and where they are restricted. Google, as one of the largest advertising platforms in the world, has stringent policies governing gambling-related ads, and these policies vary significantly from country to country.

To help online casino owners and marketers navigate this complex landscape, we’ve compiled a comprehensive list of countries and marked whether Google Ads for gambling are allowed. This table provides a quick reference to help you ensure compliance with regional regulations and avoid penalties while promoting your gambling business.

Whether you're planning to run Google Ads in multiple markets or just focusing on a specific region, understanding where gambling ads are permitted is crucial for success in the online casino industry. Read on to explore the detailed list of countries, along with insights into regional restrictions and advertising opportunities for online gambling.

Here's a shortcut table listing all the countries, along with an indication of whether Google Ads are allowed for gambling-related content.

This will give you an overview of where online gambling advertising is permissible through Google Ads.

Country

Google Ads Allowed for Gambling

Afghanistan

No

Albania

Yes

Algeria

No

Andorra

Yes

Angola

No

Antigua and Barbuda

Yes

Argentina

Yes

Armenia

Yes

Australia

Yes (with restrictions)

Austria

Yes

Azerbaijan

No

Bahamas

Yes

Bahrain

No

Bangladesh

No

Barbados

Yes

Belarus

Yes

Belgium

Yes (with restrictions)

Belize

Yes

Benin

Yes

Bhutan

No

Bolivia

No

Bosnia and Herzegovina

Yes

Botswana

No

Brazil

Yes (limited to sports betting)

Brunei

No

Bulgaria

Yes

Burkina Faso

Yes

Burundi

No

Cabo Verde

Yes

Cambodia

No

Cameroon

Yes

Canada

Yes (provincial regulations apply)

Cayman Islands

Yes

Chile

Yes

China

No

Colombia

Yes

Comoros

No

Costa Rica

Yes

Croatia

Yes

Cuba

No

Cyprus

Yes (limited to licensed operators)

Czech Republic

Yes

Denmark

Yes

Djibouti

Yes

Dominica

Yes

Dominican Republic

Yes

Ecuador

Yes

Egypt

No

El Salvador

Yes

Estonia

Yes

Eswatini

No

Ethiopia

Yes

Fiji

Yes

Finland

Yes (with restrictions)

France

Yes (with restrictions)

Gabon

Yes

Gambia

Yes

Georgia

Yes

Germany

Yes (with restrictions)

Ghana

Yes

Greece

Yes (licensed operators only)

Grenada

Yes

Guatemala

Yes

Guinea

Yes

Haiti

Yes

Honduras

Yes

Hungary

Yes

Iceland

Yes

India

No (regulated by state laws)

Indonesia

No

Iran

No

Ireland

Yes

Israel

No

Italy

Yes (licensed operators only)

Jamaica

Yes

Japan

No

Jordan

No

Kazakhstan

Yes

Kenya

Yes

Kuwait

No

Kyrgyzstan

Yes

Latvia

Yes

Lebanon

No

Lesotho

Yes

Liechtenstein

Yes

Lithuania

Yes

Luxembourg

Yes

Madagascar

Yes

Malawi

Yes

Malaysia

No

Malta

Yes (licensed operators only)

Mauritius

Yes

Mexico

Yes

Moldova

Yes

Monaco

Yes (licensed operators only)

Morocco

Yes

Mozambique

Yes

Myanmar

No

Namibia

Yes

Nepal

No

Netherlands

Yes (licensed operators only)

New Zealand

Yes (with restrictions)

Nicaragua

Yes

Nigeria

Yes

North Macedonia

Yes

Norway

Yes (with restrictions)

Oman

No

Pakistan

No

Panama

Yes

Paraguay

Yes

Peru

Yes

Philippines

Yes

Poland

Yes

Portugal

Yes

Puerto Rico

Yes

Qatar

No

Romania

Yes

Rwanda

Yes

San Marino

Yes

Saudi Arabia

No

Senegal

Yes

Serbia

Yes

Singapore

No

Slovakia

Yes

Slovenia

Yes

South Africa

Yes

South Korea

No

Spain

Yes (licensed operators only)

Sri Lanka

Yes

Sudan

No

Suriname

Yes

Sweden

Yes

Switzerland

Yes (licensed operators only)

Syria

No

Taiwan

No

Tanzania

Yes

Thailand

No

Trinidad and Tobago

Yes

Tunisia

Yes

Turkey

No

Uganda

Yes

Ukraine

Yes

United Kingdom

Yes (with restrictions)

United States

Yes (restricted to certain states)

Uruguay

Yes

Vanuatu

Yes

Venezuela

Yes

Vietnam

No

Yemen

No

Zambia

Yes

Zimbabwe

Yes


  • Countries with Google Ads Allowed for Gambling: Many European countries, parts of Latin America, and specific regions in Africa and Asia allow gambling-related ads under certain conditions.

  • Countries with Restrictions: Several countries, especially in the Middle East and Asia (e.g., Saudi Arabia, Qatar, Singapore), outright ban or heavily restrict gambling-related advertising.

  • Licensing Requirements: In several jurisdictions, gambling advertising is permitted only if the operator holds a valid local license (e.g., in the UK, Malta, and Spain).

And here country requirements for running Google Ads provided by Google:

See country requirements

Asia-Pacific

Product

Allowed?

Details

Mahjong

 Not allowed

Google doesn't allow the promotion of Mahjong when the exchange of money is involved.


Argentina

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling by province-run entities:

  • Lotteries

Google allows ads promoting the following online gambling by province-licensed entities:

  • Online gambling

  • Online casino games

  • Sports betting

  • Online gambling comparison sites as long as no online gambling takes place on the aggregator site

Advertisers must also be certified with Google. See how to apply.


Australia

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling as long as the advertiser is a licensed operator registered with an appropriate Australian State or Territory and provides a valid license:

  • Sports betting

  • Lotteries

Advertisers must also be certified with Google. See how to apply.

Online gambling information

 Allowed with limitations

Google allows ads promoting the following gambling-related products as long as the advertiser is a licensed operator registered with an appropriate Australian State or Territory and provides a valid license:

  • Gambling-related promotional materials such as vouchers and bonus codes

  • Gambling-related tutoring and educational materials such as books and e-books

  • Gambling-related information such as tips, odds, and handicapping

Advertisers must also be certified with Google. See how to apply.

Austria

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling products as long as the advertiser is licensed by the Austrian Ministry of Finance according to all applicable regulations in Austria and, in the case of sports betting, also provides a valid sports betting permit number issued by the state government in at least one State of Austria according to all applicable regulations in Austria.

  • Online gambling

  • Online bingo

  • Sports betting

  • Online casino games

Advertisers must also be certified with Google. See how to apply.

Gambling-related products

 Allowed with limitations

Google allows ads promoting the following gambling-related products as long as the advertiser is licensed according to all applicable regulations in Austria and, in the case of sports betting, provides a valid sports betting permit number issued by the state government in at least one State of Austria according to all applicable regulations in Austria.

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

  • Gambling-related tutoring and educational materials such as books and e-books

  • Gambling-related information such as tips, odds, and handicapping

  • Gambling-related lotteries

Advertisers must also be certified with Google. See how to apply.


Belgium

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling as long as the advertiser is a licensed operator registered with Kruispuntbank van Ondernemingen (KBO) and provides a valid license:

  • Lotteries

  • Online casino games

  • Online bingo

  • Online gambling

  • Sports betting

Advertisers must also be certified with Google. See how to apply.


Brazil

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling content as long as they are licensed by the Brazilian gambling authorities:

  • Lotteries

  • Horse racing

Google allows ads promoting the following online gambling content as long as they are licensed or have applied for a license by the Brazilian Ministry of Finance (MF):

  • Sports betting

  • Online gambling

Advertisers must also be certified with Google. See how to apply.

Online non-casino games

 Allowed with limitations

Google allows ads promoting Daily Fantasy Sports content as long as they meet application requirements.

See how to apply


Bulgaria

Product

Allowed?

Details

Gambling-related content

 Not allowed

Google doesn't allow the following gambling-related content:

  • Brick and mortar casinos


Canada

Product

Allowed?

Details

Online non-casino games

 Allowed with limitations

Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value, except for Daily Fantasy Sports in certain provinces where legal.

Advertisers must also be certified with Google. See how to apply here.

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling by government-run entities:

  • Lotteries

Google allows ads promoting the following types of online gambling by province-licensed entities in certain provinces where legal:

  • Sports betting

  • Online casinos

Advertisers must also be certified with Google. See how to apply.



China

Product

Allowed?

Details

Gambling-related content

 Not allowed

Google doesn't allow the following gambling-related content:

  • Brick and mortar casinos

  • Physical gambling equipment

Online non-casino games

 Not allowed

Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value.



Colombia

Product

Allowed?

Details

Gambling-related content

 Allowed

Google allows ads promoting the following online gambling content as long as the advertiser is registered with the Colijuegos and provides a valid license:

  • Slot or chance machines

  • Roulette

  • Black Jack

  • Baccarat

  • Bingo

  • Poker

  • Sports betting and fantasy sports games

  • Sites that provide information about -- or a comparison of -- other gambling services licensed in Colombia, but do not themselves provide gambling activities that require a license. They may provide links to gambling services not operated or controlled by the aggregator.

Advertisers must also be certified with Google. See how to apply.


Croatia

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling content as long as they are licensed by the Croatian gambling authorities:

  • Online gambling

  • Online bingo

  • Online casino games

  • Sports betting

  • Sites that provide information about or a comparison of other gambling services, but do not themselves provide gambling activities that require a license. These sites may provide links to gambling services not operated or controlled by the aggregator.

Advertisers must also be certified with Google. See how to apply.

Gambling-related products

 Allowed with limitations

Google allows ads promoting the following gambling-related products as long as they are licensed by the Croatian gambling authorities:

  • Gambling-related tutoring and educational materials such as books and e-books

  • Gambling-related information such as tips, odds, and handicapping

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

  • Gambling-related lotteries

Advertisers must also be certified with Google. See how to apply.



Czech Republic

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling content as long as they are licensed by the Czech gambling authorities:

  • Online bingo

  • Lotteries

  • Online casino games

  • Sports betting

Advertisers must also be certified with Google. See how to apply.

Gambling-related products

 Allowed with limitations

Google allows ads promoting the following gambling-related products by state licensed entities:

  • Gambling-related tutoring and educational materials such as books and e-books

  • Gambling-related information such as tips, odds, and handicapping

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

Advertisers must also be certified with Google. See how to apply.



Denmark

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads for the following types of online gambling as long as the operator is licensed by the Danish Gambling Authority:

  • Location-based gambling

  • Online casino games

  • Online betting

  • Sports betting

  • Fantasy sports contests

  • Slot machines

  • Gambling-related information such as tips, odds, and handicapping

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

  • Gambling-related tutoring and educational materials such as books and e-books

Advertisers must also be certified with Google. See how to apply.

Advertisers who provide information about, or a comparison of, gambling services, but do not themselves provide gambling activities that require a license can also apply, but must only link to the sites of licensed operators.

State-operated online gambling

 Allowed with limitations

Google allows licensed state operators to advertise the following gambling-related products:

  • Gambling-related lotteries

  • Contests/Sweepstakes

  • Scratch games

  • Bingo

  • Horseracing

  • Gambling-related information such as tips, odds, and handicapping

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

  • Gambling-related tutoring and educational materials such as books and e-books

Advertisers must also be certified with Google. See how to apply.

Advertisers who provide information about, or a comparison of, gambling services, but do not themselves provide gambling activities that require a license can also apply, but must only link to the sites of licensed operators.



Egypt

Product

Allowed?

Details

Gambling-related content

 Not allowed

Google doesn't allow the following gambling-related content:

  • Brick and mortar casinos



Estonia

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling by state-approved entities with an activity license:

  • Lotteries

Operators must display a message on the landing page warning "Tähelepanu! Tegemist on hasartmängu reklaamiga. Hasartmäng pole sobiv viis rahaliste probleemide lahendamiseks. Tutvuge reeglitega ja käituge vastutustundlikult!" 

Advertisers must also be certified with Google. See how to apply.

Gambling-related content

 Not allowed

Google doesn't allow the following gambling-related content:

  • Brick and mortar casinos



Ethiopia

Product

Allowed?

Details

Online Gambling

 Allowed with limitations

Google allows ads promoting the following online gambling by state-run entities:

  • Lotto

  • Toto

  • Instant Lottery

  • Number Lottery

  • Multiple Prize Lottery

  • Modern Bingo 

Google allows ads promoting the following online gambling by state-licensed entities:

  • Tombola or Raffle

  • Sport Betting Lottery

  • Conventional Bingo

  • Promotional Lottery

Advertisers must also be certified with Google. See how to apply here.



Finland

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling by state licensed entities:

  • Online gambling

  • Online bingo

  • Sports betting

  • Online casino games

Advertisers must also be certified with Google.

Gambling-related products

 Allowed with limitations

Google allows ads promoting the following gambling-related products by state licensed entities:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

  • Gambling-related tutoring and educational materials such as books and e-books

  • Gambling-related information such as tips, odds, and handicapping

  • Gambling-related lotteries

Advertisers must also be certified with Google.


France (and overseas territories)

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling as long as the advertiser is registered with ANJ (Autorité Nationale des Jeux), provides a valid operating license number, operates on a ".fr" domain, and publishes a warning on the landing page and also any image ads against excessive or pathological gaming as well as a message referring to the help and information system as foreseen by the gambling laws:

  • Online gambling

  • Online bingo

  • Sports betting

  • Lotteries

Gambling aggregators are sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. They may only provide links to gambling sites that hold an ANJ operating license, but are not operated or controlled by the aggregator. Aggregators must display a message on the landing page warning against excessive or pathological gaming.

Advertisers must also be certified with Google. See how to apply.

Gambling-related products

 Allowed with limitations

Google allows ads promoting the following gambling-related products as long as the advertiser is registered with ANJ (Autorité Nationale des Jeux), provides a valid operating license number, operates on a ".fr" domain, and publishes a warning on the landing page and also any image ads against excessive or pathological gaming as well as a message referring to the help and information system as foreseen by the gambling laws:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

  • Gambling-related tutoring and educational materials such as books and e-books

  • Gambling-related information such as tips, odds, and handicapping

Advertisers must also be certified with Google. See how to apply.

Germany

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads for the following online gambling if, and only to the extent that, the operator whose gambling offer is being advertised is in possession of a valid German gambling operator license issued by the competent German authority allowing for such advertisement via Google Ads:

  • Sports betting

  • Horse betting

  • Lotteries

  • Virtual slot-machine games

  • Online casinos*

  • Online poker

Brokers (Gewerbliche Spielvermittler) who hold a valid German broker license issued by the competent German authority allowing for such advertisement via Google Ads  are also permitted to advertise their services.

See how to apply.

Any other gambling-related content

 Not allowed

Google doesn't allow any other gambling-related content.

Ghana

Product

Allowed?

Details

Online Gambling

 Allowed with limitations

Google allows ads promoting the following online gambling by state-run entities:

  • Lotteries

Google allows ads promoting the following online gambling by state-licensed entities:

  • National Lotto coupons

  • Sports betting

  • Online casinos

Advertisers must also be certified with Google. See how to apply here.

Greece

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling provided the operator is appropriately authorized by the Greek authorities:

  • Casino games

  • Bingo

  • Sports betting

  • Lotteries

  • Gambling affiliate websites

Advertisers must also be certified with Google. See how to apply.

Online gambling-related products

 Allowed with limitations

Google allows ads for the following online gambling-related products provided the operator is appropriately authorized by the Greek authorities:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

  • Gambling-related tutoring and educational materials such as books and e-books

  • Gambling-related information such as tips, odds, and handicapping

Advertisers must also be certified with Google. See how to apply.

Hong Kong

Product

Allowed?

Details

Gambling-related content

 Not allowed

Google doesn't allow the following gambling-related content:

  • Location-based or "brick-and-mortar" gambling

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling, when operated by state-licensed entities:

  • Lotteries

  • Sports betting

Advertisers must also be certified with Google. See how to apply.

Hungary

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows online casino games and sports betting as long as the advertiser is registered with the appropriate Hungarian Gambling Authority or the State Tax Authority and provides a valid license.

Google allows ads promoting the following online gambling by state-run entities:

  • Lotteries

Advertisers must also be certified with Google. See how to apply.

Gambling-related products

 Allowed with limitations

Google allows ads promoting the following gambling-related products as long as the advertiser is registered with the appropriate Hungarian Gambling Authority or the State Tax Authority and provides a valid license:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

  • Gambling-related tutoring and educational materials such as books and e-books

  • Gambling-related information such as tips, odds, and handicapping

Advertisers must also be certified with Google. See how to apply.

India

Product

Allowed?

Details

Gambling-related content

 Not allowed

Google doesn't allow the following gambling-related content:

  • Location-based or "brick-and-mortar" gambling.

Online non-casino games

 Allowed

Google allows the promotion of Daily Fantasy Sports as long as the advertisement doesn’t promote any other form of online gambling. Daily Fantasy Sports ads may not target the following states:

  • Andhra Pradesh, Assam, Nagaland, Odisha, Sikkim, and Telangana.

Advertisers must also be certified with Google. See how to apply.

Online casino games

 Allowed

Google doesn’t allow the promotion of any online casino games with the exception of Rummy.

Google Ads allows Rummy advertisements to target India as long as the advertisement doesn't promote any other form of online gambling. Rummy ads may not target the following states:

  • Andhra Pradesh, Assam, Nagaland, Odisha, Sikkim, and Telangana.

Advertisers must also be certified with Google. See how to apply.

Indonesia

Product

Allowed?

Details

Gambling-related content

 Not allowed

Google doesn't allow the following gambling-related content:

  • Brick and mortar casinos

Online non-casino games

 Not allowed

Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value.

Republic of Ireland (excluding Northern Ireland)

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling as long as the advertiser is registered as a bookmaker with the Revenue Commissioners and provides a valid license number:

  • Online gambling

  • Online bingo

  • Sports betting

  • Online casino games

  • Online gambling comparison sites as long as no online gambling takes place on the aggregator site

Advertisers must also be certified with Google. See how to apply.

Gambling-related products

 Allowed with limitations

Google allows ads promoting the following gambling-related products as long as the advertiser is registered as a bookmaker with the Revenue Commissioners and provides a valid license number:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

  • Gambling-related tutoring and educational materials such as books and e-books

  • Gambling-related information such as tips, odds, and handicapping

  • Gambling-related lotteries

Advertisers must also be certified with Google. See how to apply.

Israel

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling by state licensed entities:

  • Online gambling

  • Online bingo

  • Sports betting

  • Online casino games

Advertisers must also be certified with Google.

Gambling-related products

 Allowed with limitations

Google allows ads promoting the following gambling-related products by state licensed entities:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

  • Gambling-related tutoring and educational materials such as books and e-books

  • Gambling-related information such as tips, odds, and handicapping

  • Gambling-related lotteries

Advertisers must also be certified with Google.

Italy

Product

Allowed?

Details

Gambling related content

 Allowed with limitations

Google allows only ads promoting lotteries with deferred drawing from state-run entities. Ads promoting brick and mortar casinos and online gambling are not allowed.

Advertisers must also be certified with Google. See how to apply.

Japan

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows government-controlled gambling (horse, motorboat, bicycle and auto racing), but only announcements from the event organizers. Google doesn't allow advertising for gambling online about the events.

Advertisers must also be certified with Google. See how to apply.

Gambling-related products

 Allowed with limitations

Google allows gambling-related lotteries by state licensed entities.

Advertisers must also be certified with Google. See how to apply.

Kenya

Product

Allowed?

Details

Online Gambling

 Allowed with limitations

Google allows ads promoting the following online gambling content as long as they are licensed by the Kenyan gambling authority:

  • Lotteries

  • Sports Betting

  • Online Casino Games

Advertisers must also be certified with Google. See how to apply.

Gambling-related products

 Allowed with limitations

Google allows ads promoting the following gambling-related products by entities who can provide a letter of no objection from the regulator:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

  • Gambling-related tutoring and educational materials such as books and e-books

  • Gambling-related information such as tips, odds, and handicapping.

Advertisers must also be certified with Google. See how to apply.

 

Korea

Product

Allowed?

Details

Gambling-related content

 Not allowed

Google doesn't allow the following gambling-related content:

  • Location-based or "brick-and-mortar" gambling

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling by state-run or state-licensed entities:

  • Lotteries

  • Sports betting

Advertisers must be certified with Google. See how to apply.

Latvia

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling by state-run entities:

  • Lotteries

Advertisers must also be certified with Google. See how to apply.

Lithuania

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling by state-approved entities:

  • Lotteries

Advertisers must also be certified with Google. See how to apply.

Gambling-related content

 Not allowed

Google doesn't allow the following gambling-related content:

  • Brick and mortar casinos

Malaysia

Product

Allowed?

Details

Gambling-related content

 Not allowed

Google doesn't allow the following gambling-related content:

  • Location-based or "brick-and-mortar" gambling

Online non-casino games

 Not allowed

Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value.

Mexico

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following types of online gambling as long as the advertiser evidences that the relevant landing page is operated by an operator registered with the Secretaria de Gobernacion and provides a valid license number, or that it is operated by Pronósticos para la Asistencia Pública and provides a copy of a valid agreement that evidences its character as agency (comisionista) or promotional partner (socio promocional):

  • Online casino games (including slot machines)

  • Bingo

  • Lotteries

  • Sports betting

  • Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. They may only provide links to gambling sites that hold a valid operating license in Mexico, but are not operated or controlled by the aggregator. 

Advertisers or operators must publish a warning on their landing page and also in their ads indicating that gambling isn't for minors (such as "prohibido para menores") and including messages that invite people to play responsibly (such as "juega responsablemente").

Advertisers must also be certified with Google. See how to apply.

Morocco

Product

Allowed?

Details

Gambling-related content

 Not allowed

Google doesn't allow the following gambling-related content:

  • Brick and mortar casinos

Mozambique

Product

Allowed?

Details

Online Gambling

 Allowed with limitations

Google allows ads promoting the following online gambling content as long as they are licensed by the Mozambican gambling authority:

  • Online bingo

  • Lotteries

  • Sports Betting

  • Sites that provide information about or a comparison of other gambling services licensed in Mozambique.

Advertisers must also be certified with Google. See how to apply.

Netherlands

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling by state licensed entities:

  • Lotteries

  • Online gambling

  • Online bingo

  • Online casino games

  • Sports betting

Advertisers must also be certified with Google.

Online non-casino games

 Allowed

Google allows ads promoting Daily Fantasy Sports as long as they are run by state licensed entities.

Advertisers must also be certified with Google.

Gambling-related products

 Allowed with limitations

Google allows ads promoting the following gambling-related products by state licensed entities:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

  • Gambling-related tutoring and educational materials such as books and e-books

  • Gambling-related information such as tips, odds, and handicapping

Advertisers must also be certified with Google.

New Zealand

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling by state licensed entities:

  • Online gambling

  • Online bingo

  • Sports betting

  • Online casino games

Advertisers must also be certified with Google.

Gambling-related products

 Allowed with limitations

Google allows ads promoting the following gambling-related products by state licensed entities:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

  • Gambling-related tutoring and educational materials such as books and e-books

  • Gambling-related information such as tips, odds, and handicapping

  • Gambling-related lotteries

Advertisers must also be certified with Google.

Nigeria

Product

Allowed?

Details

Online Gambling

 Allowed with limitations

Google allows ads promoting the following online gambling content as long as they are licensed by the Nigerian gambling authority:

  • Lotteries*

  • Sports Betting

  • Online Casino Games

*Lotteries operating from the following states require state authorized licenses in addition to authorisation under the NLA:

  • Lagos, Ogun, Ondo, Oyo, Ekiti, Akwa Ibom, Bayelsa, Cross River, Delta, Edo, Rivers, Imo, Anambra, Abia, Enugu and Ebonyi.

Advertisers must also be certified with Google. See how to apply.

Gambling-related products

 Allowed with limitations

Google allows ads promoting the following gambling-related products by state licensed entities:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

  • Gambling-related tutoring and educational materials such as books and e-books

  • Gambling-related information such as tips, odds, and handicapping

Advertisers must also be certified with Google. See how to apply.

Northern Ireland

Product

Allowed?

Details

Offline gambling

 Not allowed

Google doesn't allow offline gambling content, including brick and mortar casinos.

Online gambling

 Not allowed (with the exception of lotteries)

Google doesn't allow online gambling content, including:

  • Casino games

  • Bingo

  • Sports betting

Note: UK State-owned or government-licensed lotteries are allowed.

Norway

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling by state licensed entities:

  • Online gambling

  • Online bingo

  • Sports betting

  • Online casino games

Advertisers must also be certified with Google.

Gambling-related products

 Allowed with limitations

Google allows ads promoting the following gambling-related products by state licensed entities:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

  • Gambling-related tutoring and educational materials such as books and e-books

  • Gambling-related information such as tips, odds, and handicapping

  • Gambling-related lotteries

Advertisers must also be certified with Google.

Panama

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling licensed by the government’s gaming commission:

  • Casino games

  • Sports betting

Advertisers must also be certified with Google. See how to apply.

Online non-casino games

 Allowed with limitations

Google allows ads promoting Daily Fantasy Sports as long as they are licensed by the government’s gaming commission.

Advertisers must also be certified with Google. See how to apply.

Peru

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling licensed by the government’s gaming commission:

  • Online Casino games

  • Sports betting

  • Online gambling

  • Online gambling comparison sites as long as no online gambling takes place on the aggregator site

Advertisers must also be certified with Google. See how to apply.

Philippines

Product

Allowed?

Details

Gambling-related content

 Not allowed

Google doesn't allow the following gambling-related content:

  • Location-based or "brick-and-mortar" gambling

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling by state run entities:

  • Casino games

  • Lotteries

Advertisers must also be certified with Google. See how to apply.

Online non-casino games

 Not allowed

Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value.

Poland

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling licensed by the government’s Finance Ministry:

  • Online betting sites

  • Online lotteries and numeric games

Advertisers must also be certified with Google.

Portugal

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling content as long as they are licensed by the Portuguese authorities:

  • Online gambling

  • Online bingo

  • Sports betting

  • Online casino games

  • Sites that provide information about — or a comparison of — other gambling services licensed in Portugal, but do not themselves provide gambling activities that require a license. They may provide links to gambling services not operated or controlled by the aggregator.

Advertisers must also be certified with Google.

Gambling-related products

 Allowed with limitations

Google allows ads promoting the following gambling-related products as long as they are licensed by the Portuguese authorities:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

  • Gambling-related tutoring and educational materials such as books and e-books

  • Gambling-related information such as tips, odds, and handicapping

  • Gambling-related lotteries

Advertisers must also be certified with Google.

Romania

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling as long as the advertiser is registered with the Romanian National Office for Gambling (the “ONJN”) and submits valid licensing:

  • Casino games

  • Fixed-odds betting (including sports betting)

  • Bingo

  • Lotteries

  • Mutual betting

  • Counterparty betting

  • Raffle-type betting

  • Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license (the so-called aggregators, . They may provide links to gambling services not operated or controlled by the aggregator, but which are provided by licensed gambling operators

Advertisers must also be certified with Google. See how to apply.

Online gambling-related products

 Allowed with limitations

Google allows ads promoting the following online gambling as long as the advertiser is registered with the Romanian National Office for Gambling (the “ONJN”) and submits valid licensing:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

  • Gambling-related tutoring and educational materials such as books and e-books

  • Gambling-related information such as tips, odds, and handicapping

Advertisers must also be certified with Google. See how to apply.

Russia

Product

Allowed?

Details

Gambling-related content

 Not allowed

Google doesn't allow the following gambling-related content:

  • Brick and mortar casinos

  • Non-casino/gambling-related games for money

National or state lotteries

 Allowed with limitations

Google allows national or state lotteries. Advertisers must also be certified with Google. See how to apply.

Serbia

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling as long as the advertiser is registered with the appropriate authority and submits valid licensing:

  • Casino games

  • Sports betting

  • Bingo

  • Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. They may provide links to gambling services not operated or controlled by the aggregator.

Google allows ads promoting the following online gambling-related products by state-run entities:

  • Lotteries

Advertisers must also be certified with Google. See how to apply.

Online gambling-related products

 Allowed with limitations

Google allows ads promoting the following online gambling as long as the advertiser is registered with the appropriate authority and submits valid licensing:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

  • Gambling-related tutoring and educational materials such as books and e-books

  • Gambling-related information such as tips, odds, and handicapping

Advertisers must also be certified with Google. See how to apply.

Singapore

Product

Allowed?

Details

Gambling-related content

 Not allowed

Google doesn't allow the following gambling-related content:

  • Location-based or "brick-and-mortar" gambling

  • Online gambling

Slovakia

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling content as long as they are licensed by the Slovakian authorities:

  • Online gambling

  • Online bingo

  • Online casino games

  • Sports betting

Advertisers must also be certified with Google. See how to apply.

Gambling-related products

 Allowed with limitations

Google allows ads promoting the following gambling-related products as long as they are licensed by the Slovakian authorities:

  • Gambling-related tutoring and educational materials such as books and e-books

  • Gambling-related information such as tips, odds, and handicapping

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

  • Gambling-related lotteries

Advertisers must also be certified with Google. See how to apply.

Slovenia

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows the following online gambling by state-run entities:

  • Lotteries

Advertisers must also be certified with Google. See how to apply.

South Africa

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling by state-licensed entities:

  • Lotteries

  • Sports Betting

Advertisers must also be certified with Google. See how to apply.

Spain

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following types of online gambling as long as the advertiser is registered with the Spanish gambling authority, provides the relevant valid licenses, and complies with all local regulations:

  • Casino games

  • Sports betting

  • Bingo

  • Raffles

  • Lotteries

Advertisers must also be certified with Google. See how to apply.

Gambling-related products

 Allowed with limitations

Google allows ads promoting the following gambling-related products as long as the advertiser is registered with the Spanish gambling authority and provides the relevant valid licenses:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

  • Gambling-related tutoring and educational materials such as books and e-books

  • Gambling-related information such as tips, odds, and handicapping

Advertisers must also be certified with Google. See how to apply

Sweden

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling by Spelinspektionen licensed operators:

  • Lotteries

  • Online gambling

  • Online bingo

  • Sports betting

  • Online casino games

Advertisers must also be certified with Google.

Gambling-related products

 Allowed with limitations

Google allows ads promoting the following online gambling by Spelinspektionen licensed operators:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

  • Gambling-related tutoring and educational materials such as books and e-books

  • Gambling-related information such as tips, odds, and handicapping

  • Gambling-related lotteries

Advertisers must also be certified with Google.

Switzerland

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling by state licensed entities:

  • Lotteries

  • Online casino games

Google allows ads promoting the following online gambling-related products by state-run entities:

  • Sports betting

For both of the above, advertisers must also be certified with Google. See how to apply.

Taiwan

Product

Allowed?

Details

Gambling-related content

 Not allowed

Google doesn't allow the following gambling-related content:

  • Location-based or "brick-and-mortar" gambling

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling by state-approved entities:

  • State-run Lotteries

  • State-hosted Lotteries

Advertisers must also be certified with Google. See how to apply.

Tanzania

Product

Allowed?

Details

Online Gambling

 Allowed with limitations

Google allows ads promoting the following online gambling by state-licensed entities:

  • Lotteries

  • Sports betting

  • Online casinos

Advertisers must also be certified with Google. See how to apply here.

Thailand

Product

Allowed?

Details

Gambling-related content

 Not allowed

Google doesn't allow the following gambling-related content:

  • Location-based or "brick-and-mortar" gambling

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling by state-run entities:

  • Sports betting (horse racing only)

  • Lotteries

Advertisers must also be certified with Google. See how to apply.

Online non-casino games

 Not allowed

Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value.

Turkey

Product

Allowed?

Details

Gambling-related content

 Not allowed

Google doesn't allow ads promoting the following gambling-related content:

  • Offline gambling activities, including ads for physical, real-money gambling activities or establishments

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling by state licensed entities:

  • Lotteries

  • Sports betting

Advertisers must also be certified with Google.

Gambling-related products

 Allowed with limitations

Google allows ads promoting the following gambling-related products by state licensed entities:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

  • Gambling-related tutoring and educational materials such as books and e-books

  • Gambling-related information such as tips, odds, and handicapping

  • Gambling-related lotteries

Advertisers must also be certified with Google.

Uganda

Product

Allowed?

Details

Online Gambling

 Allowed with limitations

Google allows ads promoting the following online gambling content as long as they are licensed by the Ugandan gambling authority:

  • Lotteries

  • Sports Betting

  • Online Casino Games

Operator must display a message on the landing page warning that ‘Betting is addictive and can be psychologically harmful’.

Advertisers must also be certified with Google. See how to apply.

Gambling-related products

 Allowed with limitations

Google allows ads promoting the following gambling-related products by licensed entities:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

  • Gambling-related tutoring and educational materials such as books and e-books

  • Gambling-related information such as tips, odds, and handicapping

Advertisers must also be certified with Google. See how to apply.

Ukraine

Product

Allowed?

Details

Gambling-related content

 Not allowed

Google doesn't allow the following gambling-related content:

  • Location-based or "brick-and-mortar" gambling

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling-related products by state-run entities:

  • Lotteries

Advertisers must also be certified with Google. See how to apply.

United Arab Emirates

Product

Allowed?

Details

Gambling-related content

https://www.google.com/help/hc/images/no_good.gif Not allowed

Google doesn't allow the following gambling-related content:

  • Brick and mortar casinos

United Kingdom

Product

Allowed?

Details

Online gambling

 Allowed with limitations

Google allows ads promoting the following online gambling content as long as the advertiser is registered with the Gambling Commission and provides a valid operating license number.

  • Online bingo

  • Sports betting

  • Online casino games

  • Lotteries

  • Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. They may provide links to gambling services not operated or controlled by the aggregator.

Google allows ads promoting raffles, free draws, or prize draws as long as the operators are registered with the UK Fundraising Regulator or the Scottish Charity Register.

Advertisers must also be certified with Google. See how to apply.

Gambling-related products

 Allowed with limitations

Google allows ads promoting the following gambling-related products:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

  • Gambling-related tutoring and educational materials such as books and e-books

  • Gambling-related information such as tips, odds, and handicapping

Advertisers must also be certified with Google. See how to apply.

Note: Google does not allow online gambling content in Northern Ireland except for UK State-owned or government-licensed lotteries.

United States

Product

Allowed?

Details

Online non-casino games

 Allowed with limitations

Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value, except for Daily Fantasy Sports in certain states where legal.

Daily Fantasy Sports advertisers must meet the following requirements, in addition to holding a state license where required:

  • Ads may not target minors (younger than 18 years old).

  • A disclaimer explaining that the service is intended only for adult users must be featured on the landing page.

  • Information for problem gamblers must be in the ad creative and / or on the landing page.

  • Advertisers cannot imply affiliations with schools or universities.

If advertisers are targeting their ads in a state that does not require a license, the advertisers must be licensed in at least one other state that does require a license to operate.

Advertisers must also be certified with Google. See how to apply here.

Online gambling

 Allowed with limitations

Google allows ads promoting the following types of online gambling by state-run and state-licensed entities targeting certain states where legal or not otherwise prohibited:

  • Horse racing

  • Sports betting

  • Online casinos

  • Lotteries

Lottery courier advertisers targeting states that do not require a license must hold a valid license in at least one other state that mandates licensing for such operations.

Advertisers must:

  • Not target users under 21 or users outside of the state(s) where they are licensed, and

  • Include a warning against the dangers of addictive and compulsive gambling and related assistance information on the landing page or in the creative

Google allows national targeting for ads promoting sports betting on YouTube.

Advertisers must:

  • Not target users under 21

  • Include a warning against the dangers of addictive and compulsive gambling and related assistance information on the landing page or in the creative and

  • Adhere to all state specific laws and regulations

Advertisers promoting any of these categories of online gambling must also be certified with Google. See how to apply.

Vietnam

Product

Allowed?

Details

Gambling-related content

 Not allowed

Google doesn't allow the following gambling-related content:

  • Brick and mortar casinos

Online non-casino games

 Not allowed

Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value.

Social casino games country restrictions

Google Ads accounts can target social casino ads only to the countries listed in the two groups below. Due to differences in legal and technical requirements, a single Google Ads account can’t target countries from both groups. Advertisers who want to target both groups of countries must create a separate account for each group.

Group 1

Australia, Austria, Brazil, Bulgaria, Canada, Colombia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Israel, Japan, Latvia, Lithuania, Mexico, Mozambique, Netherlands, New Zealand, Nigeria, Norway, Peru, Portugal, Romania, Russia, Serbia, Slovakia, South Africa, Spain, Sweden, Switzerland, United Kingdom, United States

 

Product

Allowed?

Details

Social casino games

Allowed with limitations

Google allows social casino game ads if: 

  • The advertiser is the operator (or an agency representing the operator) of social casino games (aggregators and affiliates will not be accepted)

  • The advertiser holds a valid local license for distribution of their games in the targeted countries, where applicable

  • Ads, sites, or apps don’t use real-money gambling logos, names, or marks

Advertisers must also be certified with Google. See how to apply


Make sure to check for updates in Google & consult local gambling laws and Google Ads policies in specific regions to remain compliant when running campaigns.