Where Can I run Google Ads for Online Casino
In the world of online gambling, advertising plays a crucial role in driving traffic and attracting new players. However, with varying laws and regulations across the globe, it’s essential for online casino operators and gambling marketers to understand where Google Ads for gambling are allowed—and where they are restricted. Google, as one of the largest advertising platforms in the world, has stringent policies governing gambling-related ads, and these policies vary significantly from country to country.
To help online casino owners and marketers navigate this complex landscape, we’ve compiled a comprehensive list of countries and marked whether Google Ads for gambling are allowed. This table provides a quick reference to help you ensure compliance with regional regulations and avoid penalties while promoting your gambling business.
Whether you're planning to run Google Ads in multiple markets or just focusing on a specific region, understanding where gambling ads are permitted is crucial for success in the online casino industry. Read on to explore the detailed list of countries, along with insights into regional restrictions and advertising opportunities for online gambling.
Here's a shortcut table listing all the countries, along with an indication of whether Google Ads are allowed for gambling-related content.

This will give you an overview of where online gambling advertising is permissible through Google Ads. Country Google Ads Allowed for Gambling Afghanistan No Albania Yes Algeria No Andorra Yes Angola No Antigua and Barbuda Yes Argentina Yes Armenia Yes Australia Yes (with restrictions) Austria Yes Azerbaijan No Bahamas Yes Bahrain No Bangladesh No Barbados Yes Belarus Yes Belgium Yes (with restrictions) Belize Yes Benin Yes Bhutan No Bolivia No Bosnia and Herzegovina Yes Botswana No Brazil Yes (limited to sports betting) Brunei No Bulgaria Yes Burkina Faso Yes Burundi No Cabo Verde Yes Cambodia No Cameroon Yes Canada Yes (provincial regulations apply) Cayman Islands Yes Chile Yes China No Colombia Yes Comoros No Costa Rica Yes Croatia Yes Cuba No Cyprus Yes (limited to licensed operators) Czech Republic Yes Denmark Yes Djibouti Yes Dominica Yes Dominican Republic Yes Ecuador Yes Egypt No El Salvador Yes Estonia Yes Eswatini No Ethiopia Yes Fiji Yes Finland Yes (with restrictions) France Yes (with restrictions) Gabon Yes Gambia Yes Georgia Yes Germany Yes (with restrictions) Ghana Yes Greece Yes (licensed operators only) Grenada Yes Guatemala Yes Guinea Yes Haiti Yes Honduras Yes Hungary Yes Iceland Yes India No (regulated by state laws) Indonesia No Iran No Ireland Yes Israel No Italy Yes (licensed operators only) Jamaica Yes Japan No Jordan No Kazakhstan Yes Kenya Yes Kuwait No Kyrgyzstan Yes Latvia Yes Lebanon No Lesotho Yes Liechtenstein Yes Lithuania Yes Luxembourg Yes Madagascar Yes Malawi Yes Malaysia No Malta Yes (licensed operators only) Mauritius Yes Mexico Yes Moldova Yes Monaco Yes (licensed operators only) Morocco Yes Mozambique Yes Myanmar No Namibia Yes Nepal No Netherlands Yes (licensed operators only) New Zealand Yes (with restrictions) Nicaragua Yes Nigeria Yes North Macedonia Yes Norway Yes (with restrictions) Oman No Pakistan No Panama Yes Paraguay Yes Peru Yes Philippines Yes Poland Yes Portugal Yes Puerto Rico Yes Qatar No Romania Yes Rwanda Yes San Marino Yes Saudi Arabia No Senegal Yes Serbia Yes Singapore No Slovakia Yes Slovenia Yes South Africa Yes South Korea No Spain Yes (licensed operators only) Sri Lanka Yes Sudan No Suriname Yes Sweden Yes Switzerland Yes (licensed operators only) Syria No Taiwan No Tanzania Yes Thailand No Trinidad and Tobago Yes Tunisia Yes Turkey No Uganda Yes Ukraine Yes United Kingdom Yes (with restrictions) United States Yes (restricted to certain states) Uruguay Yes Vanuatu Yes Venezuela Yes Vietnam No Yemen No Zambia Yes Zimbabwe Yes Countries with Google Ads Allowed for Gambling: Many European countries, parts of Latin America, and specific regions in Africa and Asia allow gambling-related ads under certain conditions. Countries with Restrictions: Several countries, especially in the Middle East and Asia (e.g., Saudi Arabia, Qatar, Singapore), outright ban or heavily restrict gambling-related advertising. Licensing Requirements: In several jurisdictions, gambling advertising is permitted only if the operator holds a valid local license (e.g., in the UK, Malta, and Spain). And here country requirements for running Google Ads provided by Google: Asia-Pacific Product Allowed? Details Mahjong Not allowed Google doesn't allow the promotion of Mahjong when the exchange of money is involved. Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling by province-run entities: Lotteries Google allows ads promoting the following online gambling by province-licensed entities: Online gambling Online casino games Sports betting Online gambling comparison sites as long as no online gambling takes place on the aggregator site Advertisers must also be certified with Google. See how to apply. Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is a licensed operator registered with an appropriate Australian State or Territory and provides a valid license: Sports betting Lotteries Advertisers must also be certified with Google. See how to apply. Online gambling information Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is a licensed operator registered with an appropriate Australian State or Territory and provides a valid license: Gambling-related promotional materials such as vouchers and bonus codes Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Advertisers must also be certified with Google. See how to apply. Austria Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling products as long as the advertiser is licensed by the Austrian Ministry of Finance according to all applicable regulations in Austria and, in the case of sports betting, also provides a valid sports betting permit number issued by the state government in at least one State of Austria according to all applicable regulations in Austria. Online gambling Online bingo Sports betting Online casino games Advertisers must also be certified with Google. See how to apply. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is licensed according to all applicable regulations in Austria and, in the case of sports betting, provides a valid sports betting permit number issued by the state government in at least one State of Austria according to all applicable regulations in Austria. Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related lotteries Advertisers must also be certified with Google. See how to apply. Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is a licensed operator registered with Kruispuntbank van Ondernemingen (KBO) and provides a valid license: Lotteries Online casino games Online bingo Online gambling Sports betting Advertisers must also be certified with Google. See how to apply. Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Brazilian gambling authorities: Lotteries Horse racing Google allows ads promoting the following online gambling content as long as they are licensed or have applied for a license by the Brazilian Ministry of Finance (MF): Sports betting Online gambling Advertisers must also be certified with Google. See how to apply. Online non-casino games Allowed with limitations Google allows ads promoting Daily Fantasy Sports content as long as they meet application requirements. See how to apply Product Allowed? Details Gambling-related content Not allowed Google doesn't allow the following gambling-related content: Brick and mortar casinos Product Allowed? Details Online non-casino games Allowed with limitations Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value, except for Daily Fantasy Sports in certain provinces where legal. Advertisers must also be certified with Google. See how to apply here. Online gambling Allowed with limitations Google allows ads promoting the following online gambling by government-run entities: Lotteries Google allows ads promoting the following types of online gambling by province-licensed entities in certain provinces where legal: Sports betting Online casinos Advertisers must also be certified with Google. See how to apply. Product Allowed? Details Gambling-related content Not allowed Google doesn't allow the following gambling-related content: Brick and mortar casinos Physical gambling equipment Online non-casino games Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value. Product Allowed? Details Gambling-related content Allowed Google allows ads promoting the following online gambling content as long as the advertiser is registered with the Colijuegos and provides a valid license: Slot or chance machines Roulette Black Jack Baccarat Bingo Poker Sports betting and fantasy sports games Sites that provide information about -- or a comparison of -- other gambling services licensed in Colombia, but do not themselves provide gambling activities that require a license. They may provide links to gambling services not operated or controlled by the aggregator. Advertisers must also be certified with Google. See how to apply. Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Croatian gambling authorities: Online gambling Online bingo Online casino games Sports betting Sites that provide information about or a comparison of other gambling services, but do not themselves provide gambling activities that require a license. These sites may provide links to gambling services not operated or controlled by the aggregator. Advertisers must also be certified with Google. See how to apply. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as they are licensed by the Croatian gambling authorities: Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related lotteries Advertisers must also be certified with Google. See how to apply. Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Czech gambling authorities: Online bingo Lotteries Online casino games Sports betting Advertisers must also be certified with Google. See how to apply. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products by state licensed entities: Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Advertisers must also be certified with Google. See how to apply. Product Allowed? Details Online gambling Allowed with limitations Google allows ads for the following types of online gambling as long as the operator is licensed by the Danish Gambling Authority: Location-based gambling Online casino games Online betting Sports betting Fantasy sports contests Slot machines Gambling-related information such as tips, odds, and handicapping Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Advertisers must also be certified with Google. See how to apply. Advertisers who provide information about, or a comparison of, gambling services, but do not themselves provide gambling activities that require a license can also apply, but must only link to the sites of licensed operators. State-operated online gambling Allowed with limitations Google allows licensed state operators to advertise the following gambling-related products: Gambling-related lotteries Contests/Sweepstakes Scratch games Bingo Horseracing Gambling-related information such as tips, odds, and handicapping Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Advertisers must also be certified with Google. See how to apply. Advertisers who provide information about, or a comparison of, gambling services, but do not themselves provide gambling activities that require a license can also apply, but must only link to the sites of licensed operators. Product Allowed? Details Gambling-related content Not allowed Google doesn't allow the following gambling-related content: Brick and mortar casinos Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state-approved entities with an activity license: Lotteries Operators must display a message on the landing page warning "Tähelepanu! Tegemist on hasartmängu reklaamiga. Hasartmäng pole sobiv viis rahaliste probleemide lahendamiseks. Tutvuge reeglitega ja käituge vastutustundlikult!" Advertisers must also be certified with Google. See how to apply. Gambling-related content Not allowed Google doesn't allow the following gambling-related content: Brick and mortar casinos Product Allowed? Details Online Gambling Allowed with limitations Google allows ads promoting the following online gambling by state-run entities: Lotto Toto Instant Lottery Number Lottery Multiple Prize Lottery Modern Bingo Google allows ads promoting the following online gambling by state-licensed entities: Tombola or Raffle Sport Betting Lottery Conventional Bingo Promotional Lottery Advertisers must also be certified with Google. See how to apply here. Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state licensed entities: Online gambling Online bingo Sports betting Online casino games Advertisers must also be certified with Google. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products by state licensed entities: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related lotteries Advertisers must also be certified with Google. Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered with ANJ (Autorité Nationale des Jeux), provides a valid operating license number, operates on a ".fr" domain, and publishes a warning on the landing page and also any image ads against excessive or pathological gaming as well as a message referring to the help and information system as foreseen by the gambling laws: Online gambling Online bingo Sports betting Lotteries Gambling aggregators are sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. They may only provide links to gambling sites that hold an ANJ operating license, but are not operated or controlled by the aggregator. Aggregators must display a message on the landing page warning against excessive or pathological gaming. Advertisers must also be certified with Google. See how to apply. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is registered with ANJ (Autorité Nationale des Jeux), provides a valid operating license number, operates on a ".fr" domain, and publishes a warning on the landing page and also any image ads against excessive or pathological gaming as well as a message referring to the help and information system as foreseen by the gambling laws: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Advertisers must also be certified with Google. See how to apply. Germany Product Allowed? Details Online gambling Allowed with limitations Google allows ads for the following online gambling if, and only to the extent that, the operator whose gambling offer is being advertised is in possession of a valid German gambling operator license issued by the competent German authority allowing for such advertisement via Google Ads: Sports betting Horse betting Lotteries Virtual slot-machine games Online casinos* Online poker Brokers (Gewerbliche Spielvermittler) who hold a valid German broker license issued by the competent German authority allowing for such advertisement via Google Ads are also permitted to advertise their services. See how to apply. Any other gambling-related content Not allowed Google doesn't allow any other gambling-related content. Ghana Product Allowed? Details Online Gambling Allowed with limitations Google allows ads promoting the following online gambling by state-run entities: Lotteries Google allows ads promoting the following online gambling by state-licensed entities: National Lotto coupons Sports betting Online casinos Advertisers must also be certified with Google. See how to apply here. Greece Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling provided the operator is appropriately authorized by the Greek authorities: Casino games Bingo Sports betting Lotteries Gambling affiliate websites Advertisers must also be certified with Google. See how to apply. Online gambling-related products Allowed with limitations Google allows ads for the following online gambling-related products provided the operator is appropriately authorized by the Greek authorities: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Advertisers must also be certified with Google. See how to apply. Hong Kong Product Allowed? Details Gambling-related content Not allowed Google doesn't allow the following gambling-related content: Location-based or "brick-and-mortar" gambling Online gambling Allowed with limitations Google allows ads promoting the following online gambling, when operated by state-licensed entities: Lotteries Sports betting Advertisers must also be certified with Google. See how to apply. Hungary Product Allowed? Details Online gambling Allowed with limitations Google allows online casino games and sports betting as long as the advertiser is registered with the appropriate Hungarian Gambling Authority or the State Tax Authority and provides a valid license. Google allows ads promoting the following online gambling by state-run entities: Lotteries Advertisers must also be certified with Google. See how to apply. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is registered with the appropriate Hungarian Gambling Authority or the State Tax Authority and provides a valid license: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Advertisers must also be certified with Google. See how to apply. India Product Allowed? Details Gambling-related content Not allowed Google doesn't allow the following gambling-related content: Location-based or "brick-and-mortar" gambling. Online non-casino games Allowed Google allows the promotion of Daily Fantasy Sports as long as the advertisement doesn’t promote any other form of online gambling. Daily Fantasy Sports ads may not target the following states: Andhra Pradesh, Assam, Nagaland, Odisha, Sikkim, and Telangana. Advertisers must also be certified with Google. See how to apply. Online casino games Allowed Google doesn’t allow the promotion of any online casino games with the exception of Rummy. Google Ads allows Rummy advertisements to target India as long as the advertisement doesn't promote any other form of online gambling. Rummy ads may not target the following states: Andhra Pradesh, Assam, Nagaland, Odisha, Sikkim, and Telangana. Advertisers must also be certified with Google. See how to apply. Indonesia Product Allowed? Details Gambling-related content Not allowed Google doesn't allow the following gambling-related content: Brick and mortar casinos Online non-casino games Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value. Republic of Ireland (excluding Northern Ireland) Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered as a bookmaker with the Revenue Commissioners and provides a valid license number: Online gambling Online bingo Sports betting Online casino games Online gambling comparison sites as long as no online gambling takes place on the aggregator site Advertisers must also be certified with Google. See how to apply. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is registered as a bookmaker with the Revenue Commissioners and provides a valid license number: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related lotteries Advertisers must also be certified with Google. See how to apply. Israel Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state licensed entities: Online gambling Online bingo Sports betting Online casino games Advertisers must also be certified with Google. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products by state licensed entities: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related lotteries Advertisers must also be certified with Google. Italy Product Allowed? Details Gambling related content Allowed with limitations Google allows only ads promoting lotteries with deferred drawing from state-run entities. Ads promoting brick and mortar casinos and online gambling are not allowed. Advertisers must also be certified with Google. See how to apply. Japan Product Allowed? Details Online gambling Allowed with limitations Google allows government-controlled gambling (horse, motorboat, bicycle and auto racing), but only announcements from the event organizers. Google doesn't allow advertising for gambling online about the events. Advertisers must also be certified with Google. See how to apply. Gambling-related products Allowed with limitations Google allows gambling-related lotteries by state licensed entities. Advertisers must also be certified with Google. See how to apply. Kenya Product Allowed? Details Online Gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Kenyan gambling authority: Lotteries Sports Betting Online Casino Games Advertisers must also be certified with Google. See how to apply. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products by entities who can provide a letter of no objection from the regulator: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping. Advertisers must also be certified with Google. See how to apply. Korea Product Allowed? Details Gambling-related content Not allowed Google doesn't allow the following gambling-related content: Location-based or "brick-and-mortar" gambling Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state-run or state-licensed entities: Lotteries Sports betting Advertisers must be certified with Google. See how to apply. Latvia Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state-run entities: Lotteries Advertisers must also be certified with Google. See how to apply. Lithuania Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state-approved entities: Lotteries Advertisers must also be certified with Google. See how to apply. Gambling-related content Not allowed Google doesn't allow the following gambling-related content: Brick and mortar casinos Malaysia Product Allowed? Details Gambling-related content Not allowed Google doesn't allow the following gambling-related content: Location-based or "brick-and-mortar" gambling Online non-casino games Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value. Mexico Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following types of online gambling as long as the advertiser evidences that the relevant landing page is operated by an operator registered with the Secretaria de Gobernacion and provides a valid license number, or that it is operated by Pronósticos para la Asistencia Pública and provides a copy of a valid agreement that evidences its character as agency (comisionista) or promotional partner (socio promocional): Online casino games (including slot machines) Bingo Lotteries Sports betting Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. They may only provide links to gambling sites that hold a valid operating license in Mexico, but are not operated or controlled by the aggregator. Advertisers or operators must publish a warning on their landing page and also in their ads indicating that gambling isn't for minors (such as "prohibido para menores") and including messages that invite people to play responsibly (such as "juega responsablemente"). Advertisers must also be certified with Google. See how to apply. Morocco Product Allowed? Details Gambling-related content Not allowed Google doesn't allow the following gambling-related content: Brick and mortar casinos Mozambique Product Allowed? Details Online Gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Mozambican gambling authority: Online bingo Lotteries Sports Betting Sites that provide information about or a comparison of other gambling services licensed in Mozambique. Advertisers must also be certified with Google. See how to apply. Netherlands Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state licensed entities: Lotteries Online gambling Online bingo Online casino games Sports betting Advertisers must also be certified with Google. Online non-casino games Allowed Google allows ads promoting Daily Fantasy Sports as long as they are run by state licensed entities. Advertisers must also be certified with Google. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products by state licensed entities: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Advertisers must also be certified with Google. New Zealand Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state licensed entities: Online gambling Online bingo Sports betting Online casino games Advertisers must also be certified with Google. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products by state licensed entities: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related lotteries Advertisers must also be certified with Google. Nigeria Product Allowed? Details Online Gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Nigerian gambling authority: Lotteries* Sports Betting Online Casino Games *Lotteries operating from the following states require state authorized licenses in addition to authorisation under the NLA: Lagos, Ogun, Ondo, Oyo, Ekiti, Akwa Ibom, Bayelsa, Cross River, Delta, Edo, Rivers, Imo, Anambra, Abia, Enugu and Ebonyi. Advertisers must also be certified with Google. See how to apply. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products by state licensed entities: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Advertisers must also be certified with Google. See how to apply. Northern Ireland Product Allowed? Details Offline gambling Not allowed Google doesn't allow offline gambling content, including brick and mortar casinos. Online gambling Not allowed (with the exception of lotteries) Google doesn't allow online gambling content, including: Casino games Bingo Sports betting Note: UK State-owned or government-licensed lotteries are allowed. Norway Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state licensed entities: Online gambling Online bingo Sports betting Online casino games Advertisers must also be certified with Google. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products by state licensed entities: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related lotteries Advertisers must also be certified with Google. Panama Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling licensed by the government’s gaming commission: Casino games Sports betting Advertisers must also be certified with Google. See how to apply. Online non-casino games Allowed with limitations Google allows ads promoting Daily Fantasy Sports as long as they are licensed by the government’s gaming commission. Advertisers must also be certified with Google. See how to apply. Peru Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling licensed by the government’s gaming commission: Online Casino games Sports betting Online gambling Online gambling comparison sites as long as no online gambling takes place on the aggregator site Advertisers must also be certified with Google. See how to apply. Philippines Product Allowed? Details Gambling-related content Not allowed Google doesn't allow the following gambling-related content: Location-based or "brick-and-mortar" gambling Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state run entities: Casino games Lotteries Advertisers must also be certified with Google. See how to apply. Online non-casino games Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value. Poland Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling licensed by the government’s Finance Ministry: Online betting sites Online lotteries and numeric games Advertisers must also be certified with Google. Portugal Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Portuguese authorities: Online gambling Online bingo Sports betting Online casino games Sites that provide information about — or a comparison of — other gambling services licensed in Portugal, but do not themselves provide gambling activities that require a license. They may provide links to gambling services not operated or controlled by the aggregator. Advertisers must also be certified with Google. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as they are licensed by the Portuguese authorities: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related lotteries Advertisers must also be certified with Google. Romania Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered with the Romanian National Office for Gambling (the “ONJN”) and submits valid licensing: Casino games Fixed-odds betting (including sports betting) Bingo Lotteries Mutual betting Counterparty betting Raffle-type betting Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license (the so-called aggregators, . They may provide links to gambling services not operated or controlled by the aggregator, but which are provided by licensed gambling operators Advertisers must also be certified with Google. See how to apply. Online gambling-related products Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered with the Romanian National Office for Gambling (the “ONJN”) and submits valid licensing: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Advertisers must also be certified with Google. See how to apply. Russia Product Allowed? Details Gambling-related content Not allowed Google doesn't allow the following gambling-related content: Brick and mortar casinos Non-casino/gambling-related games for money National or state lotteries Allowed with limitations Google allows national or state lotteries. Advertisers must also be certified with Google. See how to apply. Serbia Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered with the appropriate authority and submits valid licensing: Casino games Sports betting Bingo Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. They may provide links to gambling services not operated or controlled by the aggregator. Google allows ads promoting the following online gambling-related products by state-run entities: Lotteries Advertisers must also be certified with Google. See how to apply. Online gambling-related products Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is registered with the appropriate authority and submits valid licensing: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Advertisers must also be certified with Google. See how to apply. Singapore Product Allowed? Details Gambling-related content Not allowed Google doesn't allow the following gambling-related content: Location-based or "brick-and-mortar" gambling Online gambling Slovakia Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Slovakian authorities: Online gambling Online bingo Online casino games Sports betting Advertisers must also be certified with Google. See how to apply. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as they are licensed by the Slovakian authorities: Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related lotteries Advertisers must also be certified with Google. See how to apply. Slovenia Product Allowed? Details Online gambling Allowed with limitations Google allows the following online gambling by state-run entities: Lotteries Advertisers must also be certified with Google. See how to apply. South Africa Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state-licensed entities: Lotteries Sports Betting Advertisers must also be certified with Google. See how to apply. Spain Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following types of online gambling as long as the advertiser is registered with the Spanish gambling authority, provides the relevant valid licenses, and complies with all local regulations: Casino games Sports betting Bingo Raffles Lotteries Advertisers must also be certified with Google. See how to apply. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is registered with the Spanish gambling authority and provides the relevant valid licenses: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Advertisers must also be certified with Google. See how to apply. Sweden Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling by Spelinspektionen licensed operators: Lotteries Online gambling Online bingo Sports betting Online casino games Advertisers must also be certified with Google. Gambling-related products Allowed with limitations Google allows ads promoting the following online gambling by Spelinspektionen licensed operators: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related lotteries Advertisers must also be certified with Google. Switzerland Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state licensed entities: Lotteries Online casino games Google allows ads promoting the following online gambling-related products by state-run entities: Sports betting For both of the above, advertisers must also be certified with Google. See how to apply. Taiwan Product Allowed? Details Gambling-related content Not allowed Google doesn't allow the following gambling-related content: Location-based or "brick-and-mortar" gambling Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state-approved entities: State-run Lotteries State-hosted Lotteries Advertisers must also be certified with Google. See how to apply. Tanzania Product Allowed? Details Online Gambling Allowed with limitations Google allows ads promoting the following online gambling by state-licensed entities: Lotteries Sports betting Online casinos Advertisers must also be certified with Google. See how to apply here. Thailand Product Allowed? Details Gambling-related content Not allowed Google doesn't allow the following gambling-related content: Location-based or "brick-and-mortar" gambling Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state-run entities: Sports betting (horse racing only) Lotteries Advertisers must also be certified with Google. See how to apply. Online non-casino games Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value. Turkey Product Allowed? Details Gambling-related content Not allowed Google doesn't allow ads promoting the following gambling-related content: Offline gambling activities, including ads for physical, real-money gambling activities or establishments Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state licensed entities: Lotteries Sports betting Advertisers must also be certified with Google. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products by state licensed entities: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related lotteries Advertisers must also be certified with Google. Uganda Product Allowed? Details Online Gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Ugandan gambling authority: Lotteries Sports Betting Online Casino Games Operator must display a message on the landing page warning that ‘Betting is addictive and can be psychologically harmful’. Advertisers must also be certified with Google. See how to apply. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products by licensed entities: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Advertisers must also be certified with Google. See how to apply. Ukraine Product Allowed? Details Gambling-related content Not allowed Google doesn't allow the following gambling-related content: Location-based or "brick-and-mortar" gambling Online gambling Allowed with limitations Google allows ads promoting the following online gambling-related products by state-run entities: Lotteries Advertisers must also be certified with Google. See how to apply. United Arab Emirates Product Allowed? Details Gambling-related content Google doesn't allow the following gambling-related content: Brick and mortar casinos United Kingdom Product Allowed? Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as the advertiser is registered with the Gambling Commission and provides a valid operating license number. Online bingo Sports betting Online casino games Lotteries Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. They may provide links to gambling services not operated or controlled by the aggregator. Google allows ads promoting raffles, free draws, or prize draws as long as the operators are registered with the UK Fundraising Regulator or the Scottish Charity Register. Advertisers must also be certified with Google. See how to apply. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Advertisers must also be certified with Google. See how to apply. Note: Google does not allow online gambling content in Northern Ireland except for UK State-owned or government-licensed lotteries. United States Product Allowed? Details Online non-casino games Allowed with limitations Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value, except for Daily Fantasy Sports in certain states where legal. Daily Fantasy Sports advertisers must meet the following requirements, in addition to holding a state license where required: Ads may not target minors (younger than 18 years old). A disclaimer explaining that the service is intended only for adult users must be featured on the landing page. Information for problem gamblers must be in the ad creative and / or on the landing page. Advertisers cannot imply affiliations with schools or universities. If advertisers are targeting their ads in a state that does not require a license, the advertisers must be licensed in at least one other state that does require a license to operate. Advertisers must also be certified with Google. See how to apply here. Online gambling Allowed with limitations Google allows ads promoting the following types of online gambling by state-run and state-licensed entities targeting certain states where legal or not otherwise prohibited: Horse racing Sports betting Online casinos Lotteries Lottery courier advertisers targeting states that do not require a license must hold a valid license in at least one other state that mandates licensing for such operations. Advertisers must: Not target users under 21 or users outside of the state(s) where they are licensed, and Include a warning against the dangers of addictive and compulsive gambling and related assistance information on the landing page or in the creative Google allows national targeting for ads promoting sports betting on YouTube. Advertisers must: Not target users under 21 Include a warning against the dangers of addictive and compulsive gambling and related assistance information on the landing page or in the creative and Adhere to all state specific laws and regulations Advertisers promoting any of these categories of online gambling must also be certified with Google. See how to apply. Vietnam Product Allowed? Details Gambling-related content Not allowed Google doesn't allow the following gambling-related content: Brick and mortar casinos Online non-casino games Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value. Google Ads accounts can target social casino ads only to the countries listed in the two groups below. Due to differences in legal and technical requirements, a single Google Ads account can’t target countries from both groups. Advertisers who want to target both groups of countries must create a separate account for each group. Group 1 Australia, Austria, Brazil, Bulgaria, Canada, Colombia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Israel, Japan, Latvia, Lithuania, Mexico, Mozambique, Netherlands, New Zealand, Nigeria, Norway, Peru, Portugal, Romania, Russia, Serbia, Slovakia, South Africa, Spain, Sweden, Switzerland, United Kingdom, United States Product Allowed? Details Social casino games Allowed with limitations Google allows social casino game ads if: The advertiser is the operator (or an agency representing the operator) of social casino games (aggregators and affiliates will not be accepted) The advertiser holds a valid local license for distribution of their games in the targeted countries, where applicable Ads, sites, or apps don’t use real-money gambling logos, names, or marks Advertisers must also be certified with Google. See how to apply. See country requirements
Argentina
Australia
Belgium
Brazil
Bulgaria
Canada
China
Colombia
Croatia
Czech Republic
Denmark
Egypt
Estonia
Ethiopia
Finland
France (and overseas territories) Not allowed
Social casino games country restrictions
Make sure to check for updates in Google & consult local gambling laws and Google Ads policies in specific regions to remain compliant when running campaigns.